What defines cool? Is it the right colors used in the right spaces? Is it lighting that casts just the right amount of illumination on certain objects? It’s hard to define what cool is – but The Shore Club is it. The ultimate in style, sophistication, beauty, service and amenities, The Shore Club stands out. If you stay here, you’ll be in good company (how about Heidi Klum and Hugh Grant?). Even good company needs to eat, and the in crowd does so at Nobu, Robert DeNiro and Nobu Matsuhisa’s chic sushi restaurant. For those who rise before the sun goes down, Tuscan-themed Ago serves sun-drenched Italian fare all day long. What makes this place so special? Maybe it’s the teak-framed beds, the private outdoor showers and dining areas, or the hand-painted fabrics by Kim MacConnel and Izhar Patkin. Or it could be the Mexican sandstone bathrooms with custom designed glass-enclosed wet areas, the private rooftop pool in the penthouse, the sensual ambience of the Skybar in its multiple forms (including the sumptuous Redroom and the smaller, more private Sandbar) or the two elevated infinity edge pools. Still not convinced? Check out the spa. The décor incorporates teak and warm tones to ensure you’re happy and relaxed. The rooftop location makes it perfect for viewing the ocean while you treat yourself to top-of-the-line products and services. Fans include J-Lo and Whitney Houston.