JANUARY 2003 MARKED THE OPENING OF THE CONTINENTALECONTEMPORARY PLEASING HOTEL IN FLORENCE. IT IS THE MOSTMODERN AND RECENT PROJECT OF THE LUNGARNO HOTELS THE HOTELMANAGEMENT COMPANY OWNED BY THE FERRAGAMO FAMILY. WITH ITSARCHITECTURAL CONCEPT AND STYLE OF SERVICE THE CONTINENTALEIS DESTINED TO MAKE A SIGNIFICANT ADVANCEMENT IN MODERNINTERNATIONAL HOSPITALITY. IT AIMS TO BECOME THE PLACE WHEREA NEW VISION OF THE RELATIONSHIP WITH THE GUEST IS FORMED BASED ON THE STRONG VALUES CONTAINED IN THE WORD PLEASING .THE CONCEPT OF THE HOTEL IS BASED ON THE EXPERIENCE OF THOSEEXTRAORDINARY YEARS WHEN CULTURED TRAVELLERS COULD LIVE THEBIRTH OF ITALIAN STYLE WHICH WAS A MIX OF JOY OF LIFE ANDINTELLECTUAL ADVENTURE THAT SPANNED FROM CINEMA TO DESIGN.THE CONTINENTALE WANTS TO RESTORE THESE UNIVERSAL VALUES ANDTRANSFER THEM INTO OUR TIME WITH LEVITY AND WONDER WITHPARTICULAR ATTENTION TO THE CENTRALITY OF THE INDIVIDUAL ANDTO THE CONGENIAL GESTURES THAT GENERATE INNER AS WELL ASOUTER WELL BEING.A PROPERTY STRATEGICALLY AND MARVELLOUSLY LOCATEDOVERLOOKING THE PONTE VECCHIO AND THE CORRIDOIO VASARIANO EQUIPPED WITH 43 ROOMS A SPECTACULAR PENTHOUSE AND A LARGENUMBER OF ROOMS WITH A TERRACE THAT OVERLOOKS THE RIVER ORTHE FLORENTINE ROOFS THE SKY LOUNGE TERRAZZA DEI CONSORTI FOR TOTAL RELAXATION OR FOR A COCKTAIL WITH A BREATHTAKINGVIEW OF THE SUNSET OVER THE RIVER ARNO MAKES FOR ANUNFORGETTABLE MUST .