leah's » Los Angeles, CA

quote:

You’ve read about Fred Segal in tabloids from US Weekly and Star to People and Life & Style. You know who shops here (Mischa Barton, Cameron Diaz, Julia Roberts, Gwyneth Paltrow, Sarah Michelle Gellar, Ben Affleck, Nicole Kidman, Chris Rock, George Clooney …) and how expensive it can be. You probably feel a bit intimidated by its reputation, vine-covered building or location (Melrose at Crescent Heights). Rest assured, people of all ages, sizes and genders shop here. Just because they can’t afford Juicy Couture sweatpants, Chip & Pepper Jeans or soft, colorful C & C California T’s doesn’t stop them, and it shouldn’t stop you, because there are always sales going on or deals to be made. Fred Segal has been in this location for 40 years, and the shop consists of several boutiques jammed together. You’ll hear 50 Cent tunes playing in one area, top 40 hits in another, all mashing together while people squeeze through the crowded racks. Costume designers from WB shows are known to purchase outfits here in bulk. It’s a fun atmosphere, even if you don’t end up buying anything. You can eat lunch here, too, to build up your strength for a second go-round.

Save | Email to Friend | Comment