The colorful array of bath and beauty products is shown in context at Fresh, a Soho shop appointed like a dream bathroom. The large plate-glass windows shower the space with light, and the grey and white tile floors and well-stocked aluminum shelving make you feel like you’ve booked yourself at a spa, rather than a store. The milk face cleansers, rose face masks, candles and creams, beg to be tried as does the island of makeup in the center of the store featuring cosmetic confections like charm school blush. Hair care runs down the left wall, including poppy hairsprays and pomegranate conditioners. Their themed gift packages (in flavors like sake and sugar) promise to be a guilt-free indulgence. Fresh also offers modern travel kits in funky geometric patterns for fresh-faced jetsetters like the artists, musicians and celebs (David Bowie, Meg Ryan, Hilary Swank are just a few) who love this place.