socialite's » Santa Monica, CA

quote:

It always seems that the less stuff a store offers the more expensive it is. Fiori is no exception. The small, stark white boutique on Santa Monica’s Montana Avenue has classic blazers, slacks, tops and skirts by top-notch designers like Jill Stuart and Susanna Monaco hanging along the perimeter of the shop, while oversized white tables hold high-end denim with labels such as Hudson. A few shelves display shoes, purses, perfumes and Christiane Celle Calypso candles scented mimosa and jasmin. Boyfriends in tow can relax on the plush red couch outside the dressing rooms. Fiori caters to women with a more demure Manhattan style, so trendy fashionistas looking to emulate Paris Hilton’s latest outfit can look elsewhere on the block. Make sure to look up when you walk in or you’ll miss the giant sculpture on the wall – part art, part clock.

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