Terms

Last Updated: April 25th 2025

These guidelines (“Guidelines”) are for people or organizations Gusto has given written permission to use our trademarks or brand elements. These assets are valuable parts of our brand, and following these rules helps protect them.

You can only use the Gusto logos, names, and other brand elements* (the “Marks”) that we’ve specifically approved in writing, and only in materials we’ve also approved.

Here’s what you need to know and do if you’re using Gusto’s Marks:

1. You can only use the Marks for the specific purpose we’ve approved. Your use must follow your most recent agreement with Gusto, these Guidelines, and any other instructions we provide. You don’t have any rights to use the Marks beyond what’s outlined here.
2. By using the Marks, you agree that Gusto owns them and that you won’t challenge or interfere with Gusto’s ownership in any way.
3. The goodwill derived from using any part of Marks exclusively inures to the benefit of Gusto.
4. If you ask, Gusto may provide images of the Marks—but you can only use the versions we give you.
5. You can’t change the Marks in any way—this includes altering their color, font, shape, or design. You can resize them, but only if you keep the original proportions. Make sure the Marks are easy to see, not crowded by other elements, and not placed on backgrounds that make them hard to read. All uses of the Marks must follow Gusto’s Brand Guidelines, which we may update from time to time.
6. Unless Gusto tells you otherwise, don’t use trademark symbols (like ™ or ®) with the Marks—especially in countries where the Marks aren’t registered.
7. You can’t use the Marks in a way that suggests Gusto supports, sponsors, or endorses you—unless we’ve specifically agreed to it in writing.
8. You can’t use the Marks in any way that makes Gusto, our products, or services look bad, diminishes or tarnishes Gusto’s goodwill in the Marks, or harms our reputation.
9. Unless Gusto agrees otherwise in writing, you must include this statement wherever you use the Marks: “Gusto and all related marks are trademarks of Gusto.com, Inc. or its affiliates.”

Gusto may update these guidelines or the approved Marks at any time. If you use the Marks without permission or don’t follow the guidelines, we may take action.

If you have questions about these Guidelines, contact [email protected] for help.

* The Marks include any trademarks, service marks, trade names, trade dress, and images identified by Gusto